Brand kit
Creation5 min
Use a Brand Kit for Consistent Content
Give Losi logos, colors, fonts, examples, and style rules so generated content has better brand context.
A brand kit is useful context: logos, colors, fonts, sample work, voice rules, do and do-not examples, and documents that explain how the brand should show up.
Losi can use that context when helping with images, emails, landing pages, blogs, pitch materials, and social posts. Users should still review outputs before publishing.
What to include
- Logo files and rules for when to use each version.
- Color values, typography notes, and layout preferences.
- Examples of content that feels on-brand.
- Examples of content to avoid.
- Voice, tone, audience, claims, legal restrictions, and approval notes.
Good brand kit instructions
- Use concise, direct language. Avoid hype unless the user asks for it.
- Prefer a clean, premium editorial feel with generous spacing.
- Use the primary color only for emphasis and calls to action.
- Do not invent product claims, awards, customers, or screenshots.
- Keep social captions practical and specific.
Use it during creation
When asking for content, mention that Losi should use the uploaded brand context. For sensitive launches, ask Losi to list the brand rules it applied so you can review the output faster.